Growth in Free Trial Conversions
Challenge
A B2B financial media company needed a way to prioritize free subscription trials for their high-value paid subscriptions.
Solution
By using the company’s first-party data, Leverage Lab utilized their smart CDP to construct a machine learning predictive model. This model utilizes all the customer data from across the organization (which is reconciled and held in the smart CDP). The most valuable subscribers they already have are the training data for the predictive model. Every new free trial subscriber that enters the ecosystem is scored for their resemblance to the most high value subscribers. This score is then fed into the CRM system used by the inside sales team responsible for free trial conversions.
Result
Leveraging first party data of their best subscribers to predict new subscribers, creating a personalized prioritization for their sales team leading to a 10% lift in free trial conversions.
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The Complete Solution for Publishers & Brands
At Leverage Lab, we believe the key to unlocking true value from data isn’t just better tools - it’s the right combination of data expertise, technology knowhow, and strategic execution. That’s why we don’t just offer software - we deliver a full-spectrum approach that ensures your data isn’t just collected, but truly activated to drive growth, engagement, and revenue.
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